Monday, 22 June 2015

Lurpak Freestyle Challenge

I do giggle when some campaigns drop into my mailbox, it's almost as if they have been designed with me in mind.  Now obviously I know that's not the case and with this one it seems I am far from alone in my love of routine!  In a recent study Lurpak looked into the lunchtime eating habits of 2000 office worker and found that three in ten of us have exactly the same lunch every day at work without fail.  I have mentioned before that I had the same sandwiches every day throughout school.  Whilst I am not quite as bad as that these days it's mostly because I have been lazy and relied on shop bought sandwiches where I can't get my beloved corned beef.  I could still easily eat those corned beef sandwiches daily though with added pickle to suit my more adult tastes!

Lurpak have challenged me to go freestyle this month and to move away from the comfort of my routine by shaking up lunchtimes with brave and bold creations.  They are using the hashtag #FreeStyleFood on both Instagram and Twitter where you can get loads of lunchtime inspiration for something a bit different.  They are also running a competition where you can win limited edition Lurpak hampers and other prizes by entering your creation, you can find out more details here.  That's not all, starting today the Lurpak freestyle food truck is hitting London and giving out free lunches!  They are serving up a range of freestyle combinations including bacon, kale and avocado sandwiches which sound YUM!  You can find the food truck here:

23rd June Broadgate Market  /  24th June Finsbury Avenue  /  30th June Paddington Central  /  1st July Observation Point (Southbank)  7th July Canary Wharf  /  8th July Regents Place  /  14th July Spitalfields Market  /  15th July One New Change  /  16th July  Potters Fields  /  17th July Chiswick Business Park

So what did I go with for my creation?  I am not a massive bread fan, for me it is defo just something to stop the filling from getting all over your fingers.  I really like sandwich thins and had to go for the cat shaped ones that are new from Warburtons!  Lunch has got to be more fun if it is cat shaped.  I really love the heat and flavour of piri piri so decided to use my favourite salad dressing along with some juicy sliced chicken breast.  I layered baby spinach leaves, chicken covered in the dressing, thinly sliced cucumber, some crinkle cut beetroot slices all topped off with some chunky chopped coriander and a dash more piri piri dressing.  It was absolutely delicious!  I'm going to continue mixing up my lunches and going freestyle this month, I've just got to make sure it makes it to lunch time ;)



*Post in collaboration with brand


  1. Looks good! I have pretty much the same lunch everyday... but will definitely change my routine for cat shaped sandwich thins!
    Zoe | floral and feather

  2. Cat shaped lunch sounds amazing! I am so boring with lunch, I definitely need to shake it up!

    Maria xxx

  3. I can't believe there is such a thing available as cat shaped lunch! Looks amazing, I'm trying to wean myself off bread at the moment so might give these a whirl.
    Ps. You're the first person outside of my immediate family who I've ever heard of that likes corned beef! Haha.

    Lucy x- Yellowicing

  4. This is the cutest sandwich I've ever seen.


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