Tuesday, 13 May 2014

21st Century Shopping in London

As one of the fashion capitals of the world, London is no stranger to innovation - but the latest trend might just surprise a few people. This season, it's all about technology: not just in terms of online shopping, but also in making every single aspect of retail therapy as rewarding and personalised as possible. 

By now, most savvy shoppers will be used to googling the best locations on their phones and snapping selfies to get second opinions on their outfits, but smart technology can go even further than that, helping you find bargains before anyone else. Foursquare is a great example of this: using GPS technology, users can check-in at their location and receive special offers just for shopping in the stores they love anyway. 

When in London, it's almost a rite of passage to spend some time wandering around those iconic department stores, browsing through gorgeous luxury fashion, bespoke furniture and delicious delicatessens. The best place to start is out west in Knightsbridge, where you'll find the flagship Harvey Nichols store. Here, Amex users who've synced their card with the Foursquare app receive £10 back when they spend £50 - and with brands like Alice Temperley, Alexander McQueen and Jonathan Saunders in store, you're unlikely to struggle finding something to spend that money on!

Moving across town to the always-busy Oxford Street, you'll find another London establishment: Selfridges. The 21st century has definitely moved in here, with a futuristic Tech floor filled with sleek home cinemas, 3D printers and electric bicycles. If you decide you just have to have that gorgeous Mulberry iPad case, there's more good news for Foursquare users - that same deal operates here, so you'll receive £10 back on a £50 spend when you check in and pay with a synced card. 

After a hard day and investing in gorgeous pieces you'll treasure for years, there's no reason why technology can't help you relax, too. Websites like Spafinder can help you locate the exact treatment you want, sorting through every option from acupuncture to body wraps. All the search results are ranked by relevance and rating as well as how near to you they are, so you can make sure you won't miss out on a better deal just around the corner. 

Finally, make sure that you maximise every penny you spend by finding a credit card provider with deals that suit you. Alongside the Foursquare sync options, American Express range of credit cards open up everything from VIP members lounges to early booking for incredible London events, so whenever you hit the shops, you'll also be saving up points for later on. 

This guest post has been provided by the brand but I for one am going to be checking out the tips, I already google the best burger bars to have a bit stop and ask for help on Twitter when I am unsure so I may as well bag a bargain!

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