Saturday, 21 September 2013

X by Trollbeads

This week has been a bit of a whirlwind.  I was kindly invited on a trip to Copenhagen with some other lovely bloggers and journalists for the launch of X by Trollbeads.  For those of you who do not know Trollbeads was established in 1976 and the concept of 'bead on bracelet' was created by them.  The history of the company is really interesting, you can read about it here.  The only thing I knew about their new concept, X by Trollbeads, is that it was something different to their current product line and that the launch was based around unexpected combinations.  They did really well to keep it under wraps, I searched for any snippets of information and couldn't find a thing!

We had a few hours to explore Copenhagen, we didn't get to see much but what we did see was beautiful.  The sun was shining, it was absolutely glorious.  Everywhere was really clean and the buildings are amazing.  I adore the coloured buildings and the boats lined up in the quaint harbour.  It's on my must visit list for sure!  

We stayed at the 71 Nyhavn Hotel which was wonderfully quirky and definitely somewhere I would stay again.  We also got to sample some of their cocktails and they are highly recommended! 

We were then taken to the Trollbeads head office.  I am disappointed that I didn't get time to go around and snap the actual building and share it with you, it is truly amazing! Everything has been thought about but nothing over designed.  There are lots of round windows which represent the beads used in their bracelets.  We were also told that the staff eat lunch together every day and they have an amazing roof terrace which includes this window!  

Of course it was perfect for us blogger types to sit in for snaps, it really had to be done!  Doesn't Amy look a picture!

I was told that I had made a good outfit choice with my polka dot dress as it fitted in with their bead theme, gold star for Sarah!

You might see a few versions of the group photo below... this is how many cameras were involved, haha!

 Amy / Louisa / Lucy / Me / Sheree / Tilly / Amy / Becca / Remi

On to the main event and the reason we were all there.  The new concept is based on the curb chain but with a twist.  The links are each created with an X-shaped beveled edge connection meaning they can be linked together easily allowing you to mix it up whenever it takes your fancy.   The launch collection features 73 X links and 2 locks.

The new range sees the introduction of new medias,  black rubber and bronze.  Neither are usually used in jewellery and add interest to the end result. The rubber doesn't feel or look like rubber to me, it makes a great contrast to the metals.  The main idea is you can create something that reflects your own individuality and end up with an unexpected combination by mixing the different links.  We all loved the end result when mixing the different metals.

We were then treated to lunch where we were seated on themed tables each created by one of the designers.  We were given a bracelet to take home with a link chosen by the designer at our respective table.  The charm I was given symbolises Karma and is pretty perfect.  Cyclical arrows show what goes around comes around.

Danish star Fallulah then took to the stage for a few songs, none of the British bloggers had heard of her but she is a pretty big deal in Denmark and I can totally see why!  Unfortunately Tilly and I had to leave before the opening of the flagship store to go catch our flight home.  I had an amazing time, a big thank you to Trollbeads for having me.

The links start at £1.30 for a rubber link and a stockist list can be found here.



  1. Wow what an amazing opportunity! I'm amazed (& jealous, only natural) at the things bloggers get involved in. Looks like you had a fabulous time :)

  2. oh my, what an amazing event! Love your outfit too, those red boots look great with the polka dots.
    I saw your photo of all the canons on instagram, I did chuckle!

  3. Wow! You looks like you had an amazing time Sarah and Copenhagen looks beautiful xx

  4. Ohhh I love the bracelets, they are blumming gorgeous xx

    1. I was going to write this. They are soooo beautiful! x

  5. Oh wow what an amazing opportunity!

    I love the whole concept of these new bracelets, they are so nice! x

    Leanne - A Slice of My Life

  6. This looks like so much fun :) love the star links xx

  7. I love those "porthole" photos. :)


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